Wednesday, December 3, 2008
Ford's part of the bailout
I am really impressed with Ford Motor company and have been since 2005.
I owned a Ford Escort diesel station wagon back in 1989. I never thought of Ford as a premiere auto company, but they made okay cars. The old 1960s mustangs were still the most impressive. That and their truck line. Our family car was the Ford Mustang II and that was driven until it fell apart. :) When I graduated from college I bought a Honda Civic and didn't look back.
In 2005 I crossed paths with Ford again in my Sustainability course when I was getting a Masters of Science in Management. I learned terms like Green Thinking, Waste=Food, sustainable design and how Ford was transforming. The CEO took this and made it the vision for Ford. I thought...YES! They took the manufacturing plant and put a green roof on it. Ford was paying a lot of money for the pollution they spewed into the river at the plant in Detroit and into the air. They invested in the philosophy that waste=food and the environment in and outside the plan is improving.
Then I learned about Ford's Hybrid line of vehicles. Go Ford! I really got excited about Ford again. More so than the roll out of the new Ford Mustang convertible. I am really excited about their hybrid and hopefully soon an electric line of cars. That is the future and that is where Ford seems to be heading. My hope for them is to continue in that vein and to build a smaller version of they Hybrid Escape, and Hybrid versions of the Edge and Focus...and the ultimate would be a Hybrid Miata. I would squeal like a 5 year old on Christmas morning if Ford came out with a Hybrid Miata in 2010.
On the radio tonight I heard an interview with the CEO of Ford and he talked about their company's participation with the auto industry bailout. I was very impressed with Ford's present financial situation. He talked about focusing on the Ford and Mazda product lines, continuing to improve the safety and efficiency of their cars (thank goodness after the Ford Explorer fiasco in 1996-1997) and continue to grow their hybrid and alternative powered lines. He also stated they are in a good financial situation, they are not going bankrupt and they sold off excess product lines. Ford is focused and Ford is fierce!
Ford, my hope for you is that you continue to grow.
-Build green manufacturing plants, showrooms and car lots
-Transport your cars using trucks fueled by hydrogen and solar power
-Start a line of electric cars
-Build cars that will capture and/or create energy that can be pumped back into the home or storage batteries in parking lots
-Invest in green communities that do not need to use their cars as much
-Create a new and innovative ways in personal transport
-Be the leader in not just the auto industry but in a new economy of alternative fuels and renewable resources
-Push your sustainable concepts to your suppliers and out to your customers
-Partner with universities and put bright young minds to work on these technical challenges
-Partner with schools to educate our next generation
Ford ... UGOGRN!
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